About Us

Who We Are

Lincraft has always been led by skilled retailers with a vision that has allowed the company to diversify and grow, with over 70 stores in Australia and New Zealand and exciting plans to open even more!

Owners John Maguire and Brian Swersky established Lincraft Australia in 2005, with the retail chain specialising in craft, fabric, yarn, haberdashery, window furnishings, manchester and fashion accessories. The business prides itself on valuing the ever changing and evolving world of craft, sending our most passionate buyers to the ends of the earth to the world’s major craft, yarn and fabric fairs, with strict instructions to source the latest in fashion and creative ideas, and return with fresh inspiration.

Our aim is to inspire – and we know that nothing is more rewarding than creating something with your own hands. Once the love of craft starts, it can be difficult to stop! That’s the inspiration behind Lincraft’s “How To Make” series – bags to bolero’s, slippers to hoodies, patchwork quilts to Christmas scrapbooks - an entire library of free projects that are easy to do, hard to resist and available in store or online.

Like any craft, we've perfected ours by giving our valued shoppers the largest range of quality products at the best price. The Lincraft Price Guarantee promises that if you find a cheaper price on a stocked item - we will beat that price by 15%.*

Lincraft Essentials Concept Stores

In 2016 Lincraft launched its Lincraft Essentials store model. Lincraft Essentials are more intimate, specialized and compact stores that are focused on craft, fabric, patterns, wool and haberdashery products.The stores are dedicated to catering to the diverse needs of lovers of home creativity including craft, art, knitting and sewing.Elegant and streamlined, Lincraft Essentials will be the go-to store for all you need to design and create.Each Lincraft Essentials store has been designed to produce a more inviting and engaging ambiance, with trained staff to assist you to allow your imagination and inspiration be transformed into something beautiful.Products have been handpicked to ensure customers have the best and most exclusive range to choose from including Australia’s largest yarn range.